M4A is AAC in Apple's favorite outfit: the audio-only MP4 your iPhone speaks natively. It was born in 2003, popularized by Apple's iTunes Store, and its real weak spot is older Windows software and stubborn car stereos that expect a .mp3.
WEBM is video the way browsers like it: open, royalty-free and built to stream. A Matroska-based container restricted to VP8/VP9/AV1 video with Vorbis or Opus audio. That makes it the right destination when what you need is embedding on the web without licensing worries.