Whatever the recording, audio just wants to be heard: the trick is picking a shape that plays where you need it. It comes from wherever your camera, screen recorder or download made it.
M4A is AAC in Apple's favorite outfit: the audio-only MP4 your iPhone speaks natively. An MP4 container holding only audio: usually AAC, occasionally Apple's lossless ALAC. That makes it the right destination when what you need is sounding great anywhere in the Apple ecosystem.