FLAC is the audiophile's handshake: CD-perfect sound at roughly half the shelf space. It was born in 2001, Josh Coalson; now kept by the open Xiph.Org Foundation, and its real weak spot is fitting in pockets: lossless is still large: and charming Apple's own apps.
MP4 is the world's default video: the file that plays before anyone has to think about it. A container, most often carrying H.264 or H.265 video with AAC audio. That makes it the right destination when what you need is playing everywhere: browsers, phones, TVs, editors, slide decks.