FLAC is the audiophile's handshake: CD-perfect sound at roughly half the shelf space. It was born in 2001, Josh Coalson; now kept by the open Xiph.Org Foundation, and its real weak spot is fitting in pockets: lossless is still large: and charming Apple's own apps.
Video is the heaviest thing most of us ever attach: screen recordings, camera clips, whole talks. Stands in for any video format Flippy can read: MP4, MOV, MKV, WEBM and the rest. That makes it the right destination when what you need is any moving picture: recordings, rips, exports, downloads.