WAV is audio with nothing taken away: every sample intact, every megabyte accounted for. It was born in 1991, Microsoft and IBM, and its real weak spot is being carried around: it refuses to shrink.
M4A is AAC in Apple's favorite outfit: the audio-only MP4 your iPhone speaks natively. An MP4 container holding only audio: usually AAC, occasionally Apple's lossless ALAC. That makes it the right destination when what you need is sounding great anywhere in the Apple ecosystem.